Top Promotional Products for Trade Shows
Trade shows are an opportunity to make new connections, reinforce existing ones, and make sales. Giving out promotional products that are stamped with your brand logo is a great way to reinforce positive impressions and advertise your business. The best promotional products are ones that are useful for the needs of daily life, and you can get them from promotional product companies like Bry-Lex that put your business name on quality items. Here’s a look at popular promotional products and the benefits of customization.
Popular Promotional Products
Promotional giveaways for trade shows consist of classics such as branded tote bags and ones that reflect the latest trends. You can give out a product that reflects your business niche, or hand out ones that are useful and always kept handy by the recipient. Some of the most popular products include:
- Sticky notes
- Caps and hats
- Antimicrobial products
- Bottle openers
- Drinkware
- Can and bottle cozies
- USB sticks
- Water bottles
Trade show attendees appreciate items that make getting through their day a little easier, which is why these practical items are among the most popular. These items are also customizable, which means you can get them in different colors and brand them with your company logo for constant advertising.
Customizing Products With Your Brand Identity
The process of customizing your chosen promotional item is fairly straightforward and easy. You select the items you’d like to customize, upload your artwork or logo, and specify how many items you need. Bry-Lex checks with you to ensure that we understand what you’re seeking from the final result, then processes the order. Your information is then printed onto the product of your choice and color, and then delivered to your desired location. All that’s left to do is to distribute the promotional products during the trade show.
The Benefits of Distributing Custom Promotional Products
The ultimate goal of advertising is to get your company name in front of as many eyes as possible during and after the trade show. It’s a fact that attendees will go out of their way to get an interesting promotional product, but they’re also just as likely to seek out practical items as well. The promotional products you give out will go on to be used for weeks, months, and sometimes years, while retaining your brand logo for all to see.
It’s a form of passive advertising that’s low-cost when compared to other types of advertising efforts. For example, getting custom shirts for a Philadelphia trade show costs upfront, but the amount you spend on a shirt can deliver much higher returns over time. That shirt is going to stay in the recipient’s wardrobe for some time and worn where appropriate. Whenever the recipient wears the shirt, they’re advertising your business without further effort on your part.
Selecting the Right Promotional Product
There are no hard and fast rules to selecting a promotional product to distribute at trade shows. You’re free to pick something from the latest trends, or you can use time-honored classics that are in keeping with your company ethos. It all comes down to the impression you want to make with trade show attendees.
Contact Us Today to Get Your Perfect Promotional Product for Trade Shows
At Bry-Lex, we’ve been in the business of providing promotional products for more than 25 years. We’re ready to help you discover products that integrate with your particular industry, carry your brand, and delight visitors to your booth. Our team of professionals are ready to take your order, offer advice, and let you know what to expect from the process. Give us a call to learn more about our offerings and how we tailor them to your needs.