Promotional items can become an effective part of your marketing strategy. These items can be used to spread awareness of your brand, celebrate milestones, launch promotions, and more. The key to making the most promotional products is to choose products that appeal most to your target audience. Here are a few factors to consider when you’re deciding which items to use.
Make It Relevant to Your Business
You want to make sure that whatever items you opt for are relevant to the type of business you have or to your overall brand. You want items that complement your services and are in alignment with your brand. For instance, company-branded travel mugs might work well for a transport service. This is why some research needs to go into your decision-making process.
Remember Your Audience
You should also consider your particular audience. You want to make sure that you’re using promotional items that they would actually find appealing and useful. You wouldn’t use branded toys for a corporate client, but branded toys would work well as prizes in a pediatric dentist’s office. You’ll want to consider details such as gender, age, occupation, and family.
Prioritize Practical Use
You don’t want to invest money on promotional items that will just wind up in the garbage. Set a priority on practical and useful items to your targeted audience. Items that will get used daily or weekly are much less likely to wind up in the garbage. Some common items to consider would be promotional pens with a logo, coffee cups, or other types of cups. Reusable bags are also a popular option, especially in areas where plastic bags are banned. Promotional calendars are also an often utilized promotional item. Promotional desk supplies are great for office clients, schools, and others.
Consider Longevity
You’ll also want to consider the longevity of your purchasing items. Longevity can apply to the durability of the items themselves and how long they will be relevant. For instance, if you create dated promotional products, users may not want to use them later on. Leaving things with simple logos and evergreen graphics that won’t be considered outdated, ensures that users will want to continue using the items and that clients can use leftovers in the future.
Evaluate Your Budget
You’ll also want to consider the budget you’re working with for the promotional items. Promotional items are often paid out of a marketing budget. You’ll want to do some research to get ideas of what type of ROI you’ll possibly get for this investment. It needs to make sense in the context of your overall marketing budget and strategy.
Take Note of Safety
You should also consider if the safety of the promotional items matches your audience as well. You should avoid any promotional items with small parts that are going to be handed out to children or used in areas where children frequent them. Taking note of these important details ensures you don’t face liability issues for matching items with the wrong audience.
Here at Bry-Lex Promotional Products, we make it a family affair to bring you the highest quality promotional items for business or personal use. Innovation, customization, and excellence converge to turn your promotional ideas into reality. For over 25 years, we have been a trusted source of promo products for a variety of uses. When you’re ready to take your marketing efforts to the next level, we are the name to trust. If you’re interested in promotional products for your business, please contact us today.