Bry-Lex- The Science of Color in Branded Promotional Products

Color psychology, the science of color, plays a huge role in marketing. Merchandisers, marketing professionals, brand managers, and product developers can use different hues to evoke specific emotions. Triggering an emotional response allows you to create a solid connection with your prospective customers. Bry-Lex professionals can help you select the ideal colors to appeal to your target audience. Let’s start by understanding how different colors trigger emotions and how to use this information to select the perfect promotional products.

Understanding the Science of Color

Do you need promotional products for your line of yoga mats to convey serenity? Do you want your swag, such as keychains and hand sanitizer holders, to exude authority? Customized giveaways to mirror your brand image can help your products and services stand out. At Bry-Lex, marketing is our passion. We offer a wide array of promotional products at amazing prices. With our help, you can appeal to the hearts and minds of your potential customers. However, you must understand color psychology before choosing the perfect color combination for your promo items. Color significantly impacts product effectiveness. With an intuitive approach to color psychology, your company can find the right shades for your brand message. Let’s take a look at how different colors elicit distinct emotions.

Six Colors That Help Products Pop

These six colors are commonly used to help branded products in Philadelphia and other areas stand out. You don’t have to go with an exact shade. Many brands combine or blend colors to develop a signature tone representing their ethos. Red, blue, green, yellow, purple, and orange have dynamic qualities. Find out why these hues draw the eye to your physical or online products:

Red

Evoke excitement and passion with this energetic color. If you want your product swag to stimulate action, red is the right color for you. Choose red for branded products that need to inspire a sense of urgency. Using this as a primary color can boost user confidence in your promotional t-shirts and pens. That can directly translate to excitement about your brand.

Blue

Blue symbolizes trust and tradition, so it’s the right choice if you want to attract conservative prospects. Consider using blue pens, USB drives, and mousepads to promote tech products such as phones and tablets. This color appeals to tech-savvy customers. It’s also a great color for office-related swag since it conveys a sense of professionalism.

Green

Green represents nature and renewal. If you’re promoting reusable products, such as tote bags, this color may meld well with your brand. Green promotes freshness and health, so consider it for promotional products for food and food service items. The tranquil hue works well with eco-friendly promotional products, including reusable water bottles or biodegradable bags.

Yellow

Yellow represents the warmth of a ray of sunshine. An extremely positive color, it attracts attention and exudes vibrancy. If you want to evoke a sense of optimism and urgency, pair red and yellow on your promotional magnets and other products. We often recommend yellow for clients who want to express friendliness and cheerfulness. Examples include children’s products and educational materials.

Purple

This tone represents royalty. Use it for creative and luxury products. If you sell or distribute premium products, purple makes a compelling choice. Do you need swag for luxury goods, beauty products, or art supplies? Purple adds luxury to your branded promotional products.

Orange

Orange represents playfulness and evokes a friendly vibe. It’s ideal if your brand seeks to create an energetic image. For example, orange is ideal for tape measures and other simple tools in your branded product inventory. Work with our team to discover how this color can attract customers to your promotional products in Pennsylvania. Keep black and white in your color palette for contrast and emphasis. Black is often used in branded promotional products in the fashion and automotive industries. Alternatively, white works for products used in cleaning or healthcare.

Partner With a Professional Brand Product Company

Perfect for service industries, retail companies, and professional services, branded promotional products are the ideal way to connect with potential customers. From staff gifts to giveaways at the register, New York City promotional products can provide wide exposure for your brand. Contact Bry-Lex today to learn more about how color choice impacts the effectiveness of your promotional items.